To celebrate International Gin and Tonic Day, online homeware retailer IWOOT analysed Google and Instagram data to find the world’s most popular Gin.   

According to Google Trends, Gin was the most searched for liquor during lockdown. Searches for popular gin brands are up 80% year on year, suggesting gin has increased in popularity over lockdown. By combining the number of times each gin brand was hashtagged on Instagram and monthly search volume, Hendricks came out on top (468,764) while Whitley Neill came last (70,706).  

There are many reasons why drinking gin may have increased in popularity during this time; it’s a natural remedy for your joint woes, helps fight kidney and liver disease and, most importantly according to our research, is the low-calorie count in the tipple.   

We have seen a 125% increase for ‘alcohol-free gin’ and searches for ‘are gin and tonics healthy’ rising by 100%. According to Alcohol Change UK, the global pandemic has encouraged people to change their drinking habits with more than a third (38%) of people taking steps to manage alcohol consumption during lockdown.    

To celebrate International Gin and Tonic Day in style, check out the world’s most popular gin flavours and gin brands.

Most popular gin flavours

1. Pink Gin – 330,291

2.  Sloe Gin – 167,201 

3. Rhubarb Gin – 52,365 

4. Raspberry Gin – 25,495 

5. Parma Violet Gin – 24,221 

6. Blood Orange Gin – 21,319 

7. Orange Gin – 16,773 

8. Lemon Gin – 16,369 

9. Elderflower Gin – 14,552 

10. Alcohol free gin – 14,219 

Most Popular Gin Brand  

1.     Hendricks Gin - 468,764 

2.     Tanqueray Gin - 304,088 

3.     Gordons Gin - 194,039 

4.     Beefeater Gin - 163,732 

5.     Bombay Gin - 147,849 

6.     Roku Gin - 151,271 

7.     Aviation Gin - 120,074 

8.     Malfy Gin - 95,100 

9.     Empress Gin - 82,589 

10.  Whitley Neill Gin - 70,706